The advertisement that I had chosen is an ad from World War
II. A woman is sitting at a sewing machine smiling. The captions state “The
soldiers need our help! Gather ‘round, American Women!” and “Turns out you gals
are useful after all!” This ad has an overtly sexist message that women are not
true workers unless necessary. The ad isn’t really appealing in the
present-day, but it was most likely a draw during the time it was
released. As this was a wartime ad, it
was meant to swell up a feeling of patriotism in women, while continuing to
classify women as inferior to men.
*Late due to concert
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