Friday, May 11, 2012

Gender in Advertising


The advertisement that I had chosen is an ad from World War II. A woman is sitting at a sewing machine smiling. The captions state “The soldiers need our help! Gather ‘round, American Women!” and “Turns out you gals are useful after all!” This ad has an overtly sexist message that women are not true workers unless necessary. The ad isn’t really appealing in the present-day, but it was most likely a draw during the time it was released.  As this was a wartime ad, it was meant to swell up a feeling of patriotism in women, while continuing to classify women as inferior to men.

*Late due to concert

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